Get tag-worthy, search-ready TikTok that actually moves the needle.
Hi, I’m Alexis.
I’m an entrepreneur driven by innovation and a genuine love of business growth.
At 21, I launched my first venture—a florist that grew into two stores and a newsagent. This was pre-social media, so I hustled my face into the press—magazines, newspapers, community pages. It worked: people knew me before they stepped inside.
That’s why I fell in love with content marketing. Today, I help brands show up on TikTok (and beyond) with strategy-led content that builds trust before the first click. From short-form Reels to long-form YouTube, I design smart content systems that work across platforms—and across real-world business constraints.
I don’t just get marketing. I get margins. I build plans that convert, scale, and make sense for solo operators and lean teams alike.
What I Believe
Every business needs a strategy that actually fits.
TikTok changed the game—but smart content works everywhere.
You don’t need a big agency. You need the right plan.
With the right support, small teams can DIY and still see big results.
We champion our key brand partnerships.
We champion our key brand partnerships.
We regularly collaborate with Content Creators.
We regularly collaborate with Content Creators.
Client results, in their words.
“Massive thanks to Lex and her team for making this happen. Within 24 hours of Lachie’s post going live on Instagram and TikTok, our foot traffic surged by 50% and we nearly sold out of our signature dishes that evening. The content was genuine - reflecting Lachie’s charm and deep culinary insight - and it really resonated with his followers.
It wasn’t just marketing; it was storytelling. We saw not just more customers, but new faces discovering us for the first time. Sales lifted immediately, and our social engagement and online presence have continued to grow. If you’re after authentic influence that delivers real results, look no further than Alexis - she truly puts her heart into it. Thank you, Lex. We’re excited for more collaborations ahead.”
Ritchie Shrestha – Street Eats Mt Hawthorn
Alexis and the Flurorescence team have been absolutely fabulous and we highly recommend their services. They picked up our business vibe effortlessly and created a social media marketing campaign that really resonated with our target audience. Alexis is a true gem, she seems to have that superpower of capturing our very essence and packaging it for the masses. Having some marketing support has offered us great relief and precious time back to focus on operational delivery. Thankyou team Fluroresence!
Tom & Milly — Meat & Mains
“Alexis is amazing to work with. She is super organised, very fast at replying and communication in general and also great to just have a chat with! She booked me into a few food spots to film videos with and all the shoots went very smoothly which is great. 10/10 service.”
Drew from Kickback Socials – Content Creator
“Working with Lex from Fluorescence Marketing has been an absolute pleasure. As a food TikTok UGC creator, I’ve found her to be warm, approachable, and incredibly flexible when initiating collaborations for her client, Hawaiian Shopping Centres.
The entire process - from booking me, to briefing me on the client, right through to payment - is simple, straightforward, and she gives me the freedom to create content that feels organic to both me and the brand.
This level of trust and flexibility is rare to find in an agency, and it’s why I’ll continue to cherish my relationship with Lex and Fluorescence Marketing. She truly makes the whole experience enjoyable, and I look forward to continuing my work with her for the future. ”
Nikki Theo – Content Creator
“I’ve worked with Alexis several times to create content for brands, and it has been an incredible experience every time. She makes the entire process smooth and stress-free from beginning to end- from the initial planning call to the amazing finished content. I always look forward to working with her on new projects!”
Lili Perth Foodie – Content Creator
“Alexis is really great at communication, especially explaining the process to someone who have never had experience with collaboration.
She always provides clear guidance and instruction on how the contract works. The flexibility provided in the contract is also great for a freelancer like me.”
Magical Cat – Content Creator
“Working with Alexis has been a great experience, from booking dates to briefing me on a job, she’s always clear, precise and organised. She’s extremely easy to work with, always open to your needs as a creator and easy to adapt to a change in the plans.
When she does have notes about things that she needs changed (in a video for example), she communicates well and is great at telling me as her creator what she likes, dislikes or what the client wants in a way that doesn’t create conflict or uncomfortable air between us.
She is a true collaborator and I love the way we can share ideas. She balances the needs of the client and the creator exceptionally well and I always look forward to working with her.”
Montanna Jenner @ Monday Studios – Content Creator
What Sets Me Apart
I didn’t learn content strategy in a textbook. I lived it—before social media even existed.
At 21, I launched a florist—and had to make it visible without Instagram or TikTok. So I chased PR like my rent depended on it. Because it did.
Magazines, newspapers, social pages—you name it, I was in it. And it worked: by the time people walked through the door, they already knew who I was. That’s the power of visibility done right.
It’s why I’m obsessed with helping modern businesses do the same—with content that builds trust before your customer even hits “follow.”
But here’s the thing: not every business has $7K/month to blow on a big agency. I’ve been there. I’ve made that mistake. That’s why I built Fluorescence Marketing as a lean, strategic content solution:
– Designed for small to mid-sized businesses who need ROI, not reels-for-reels’ sake
– Powered by a contractor model, so you only pay for what you need (and nothing you don’t)
– Flexible enough to run in-house or fully done-for-you—whatever works for your business
I don’t just understand strategy. I understand retail, staffing, margins, and what it takes to make every dollar stretch.
If you're ready to turn your content into something that drives awareness and sales, I’d love to show you how.
Get in touch.
Tell me about your business, goals and timeline. I’ll reply with next steps and a suggested approach.
Prefer to chat? Request a quick 1:1 call.
